This year we’ve changed the submission process. We’ve removed the option for you to add a description to your poster and replaced it with an option to ‘tag’ your poster. Here’s why.
The question of whether we should ask entrants to add a short description about their poster and then to include this on the website and at the exhibitions is one that we’ve been discussing on and off for a few years. This year we’ve made the decision to remove this option from the submission process. The reality is, when it comes to posters, if you need an explanation or a description for the poster to be understood, then it’s likely that your poster isn’t doing a great job at communication the intended message, which is of course it’s only job. When we shortlist the posters we don’t look at the descriptions. If we can’t tell what the poster is communicating when we’re sitting in a room giving it 100% of our attention, then how is someone on the street walking past meant to understand it? A poster should capture attention and communicate a message, we hope that by removing the descriptions that this idea is amplified.
* For now, poster descriptions from 2011 will remain
This year you can’t enter a poster into the competition without adding at least one ‘tag’ that describes your poster. For those of you who are not familiar with the term ‘tag’, a ‘tag’ is simply a word or series of words that describes the content that you are uploading. For example, if I design a poster about the Japan earthquakes, I might tag it: Japan, Japan Earthquake, Natural Disaster.
So why tags? Well when you tag content it makes it possible for search engines to actually find posters that relate to the words your looking for. In the next few weeks we are going to be launching a feature on the site that will allow people to search through our ever growing archive of posters. Having the posters tagged will mean searching through the gallery will be 1 billion times easier.
* You will soon be able to go back and tag posters from 2011.
* If you’ve already entered this years competition and you didn’t tag your poster, don’t worry, you’ll be able to add tags soon
We hope that makes sense. If you’ve got any questions leave them below in the comment field below.