The first visual introduction I had to Positive Posters was, interestingly enough, not a poster. It was its logo. A simple rabbit. It always struck me as an appropriate image, but could never pinpoint why exactly – the kindness of the form, it’s floppy ears, maybe the kiddish upward stance.
For this week’s blog post, I interviewed Motherbird, a Melbourne-based studio and the creators of the PP brand.
To check out the logo+poster design or our on-going collection of PP faves, head to our Society6 store.
Thanks for reading,
1. Okay, what’s with the rabbit?
We distilled the message of Positive Posters; spreading of an idea, and used the rabbit as a metaphor to achieve this. Rabbits have a habit of multiplying and the notion of multiplying a positive idea fit right into the Positive Posters ethos.
2. Can you describe the process of creating the logo?
We set out with a very loose brief. A key goal to achieve was to create something memorable, distinctive and lend itself to becoming a logo mark without the words Positive Posters. We sat down with the team to decipher exactly what was required. The brand was new to us and new to them so there were a few landmark decisions to be made. We eventually landed on the idea of having a rabbit as the logo mark for the above reasons.
3. How did you become involved with PP?
We had previously known the founder of Positive Posters Nick Hallam through our studies. We attended the first meeting with about 30 other people interested in the idea. There and then we put forward our studio to work with Positive Posters.
4. In the last five years of PP, is there a poster(s) that stands out?
The winning poster Smile by Peter Chmela from the first year still has to go down as a favourite. It embodied all the intended goodwill of Positive Posters with a simple curved line. Seeing that image repeated through city streets around the world was a stark reminder of how important a smile can be.
5. If your studio were a television show, what would it be?
Things get pretty random in here, so let’s go with Family Guy.
6. If the studio submitted a poster, what social issue would it highlight?
As we’re heavily involved with Positive Posters, we cannot enter a poster. If it came to deciding it would be very difficult to narrow it down to one issue. However Human Rights are so often poorly interpreted or completely forgotten in many countries including our own. Equality is definitely and issue that we feel is of huge importance and would submit a poster highlighting this social issue.
7. Since creating the PP logo, what other studio projects are you proud of?
We are very proud of our work for Billy Blue School of Design. These images were a big learning curve for the studio whilst being an incredibly enjoyable process, and enjoyable end result. Another project we are very fond of is the MTV stationery refresh. An extensive process from initial concept development to the finished printed collateral; the project was both a challenge and a huge joy.
8. What are you currently working on or doing that you’d like to share with the PP community?
We are currently working on various branding projects including; MTV’s Summer Campaign and a Mushroom Publishing exhibition that will open towards the end of 2013. We’re also creating new images for Billy Blue as well as a lot of digital design work for the Federal Government.