Each year at the end of our competition we paste the winning poster up on city streets around Australia with the hope that it create’s conversations about the issue(s) the poster presented. This was the vision that sparked the idea for Positive Posters (PP) back in ‘09.
The vision that sparked Positive Posters was to paste-up posters around the world that would create a conversation about global issues. Issues that people like you cared about, because without these conversations change cant happen. In 4 years we’ve managed to do this around Australia, but today we are taking a step closer in achieving our goal on a larger scale.
In 2011, we made a decision to remove sponsor logos from the bottom of the winning poster that was pasted on the streets. Ever since and with the help of generous sponsors who supported our decision, we’ve paid for the winning poster to be distributed throughout cities around Australia. This has always been our biggest expense.
This way of funding the distribution was not complimentary to our vision. Leaning solely on corporate sponsorship puts too much pressure on one company, limiting finances and limiting the size and reach of Positive Posters locally and globally.
While we have been lucky to have sponsors like Grill’d, Rogerseller, K.W.Doggett Fine Paper and RedInk Printing, finding continued sponsors can be extremely difficult and understandably so.
2013 – Kind of like Kickstarter…
This year we’re introducing a community distribution model (think Kickstarter but tiny, and just for PP.) Individuals and companies can now fund and choose which city the posters are pasted up in. Each street poster costs $5 to print and paste up.
So from now on the number of posters we distribute is entirely based on the we can raise as a community.
In looking to all of you, we remove pressure off a single sponsor and share the responsibility amongst the whole community giving us the best chance of growing the distribution both around Australia and internationally.
For the non-designers
This decision wasn’t just about making our fundraising job easier. Every year, without fail, we are asked by designers who haven’t entered and non-designers, how they can help contribute to what we do. At the 2012 exhibition we gave people the opportunity to pick a city and donate to the distribution, the feedback from the community was amazing.
How you can make a big impact?
Those (individuals or companies) looking to make a massive impact can! As a way of showing our appreciation, if you donate $400 or more we will put your brand or photo on our home page linked to a location of your choice e.g. twitter or a website.
We will also promote you or your brand as a major supporter of Positive Posters to all of our buddies across PP social media. This is a way of us saying thanks! For more information contact us here (email@example.com), we’d love to hear from you:
What you can do right now?
1. Visit our home page (www.postive-posters.com) and donate ($5 or more) to put Marc’s 2012 winning poster up in 1 of 3 cities for this years distribution. Your name will then be placed on our donor list.
2. Share this post with people who you think would love to get involved. Remember, use the hashtag #pponwalls so we can creep on you
3. Know a someone who can really help us paste posters up in a new city? Let us know firstname.lastname@example.org
Targets, Goals & Stats
No. of Melbourne Posters = 1,250
No. of Sydney Posters = 1,250
No. of Adelaide Posters = 500
Total Posters: 3,000
Posters Pasted Up: August 12th, 2013
50 days to raise the money
44 posters per day
Thanks for being awesome and supporting PP.
Nick, Tim, Leisha & Alex