“The only way to succeed now is to be completely transparent” – Gary Varynerchuck.
I couldn’t agree any more with Gary Varynerchuck. The days are over of trying to hide things from your users. For two reasons: One, people are more clued in that every before with what businesses are doing and two, with Twitter and Facebook so easily accessible to people everywhere, as soon as your company gets caught hiding something, within seconds, all of your users could know about it then it’s game over for you and your business. Why am I talking about this on our PP blog?Well being transparent is exactly what we do. We do our best to make sure all of our users know exactly where they stand at all times. If you enter our competition, you always retain copyright over your own work. We take nothing. And if we trail anything like the newly launched, Pencil&Paper Program, everyone is contacted, questions asked and answered, and we do our best to explain the technicalities in a way that you will understand.
I felt this was worth mentioning in the wake of a failed advertising attempt by HP. You can read the full story in The Age here, but basically HP wanted to promote their new printer by allowing designers from anywhere in the world to send through hi-res artwork to an email address and the printer would print the images live in front of a web-cam which you could view on line, ensuing great publicity for you if your the designer. The catch? HP, would own copyright over “the works submitted, without payment, forever, and for any purpose, including in advertising campaigns.”
As soon as this became public, ACCA, the space holding the installation kicked them out and the project was shut down. No surprise there.
The rule is simple. Understand your users and do right by them or they will make sure you don’t succeed. Or to put it another way…
“Giving a crap about your users, that’s what you need to do” – Gary Varynerchuck.